The PoloCup is one of China's most popular amateur motoracing leagues. The races, sponsored by VW, feature teams to enter from all over mainland China and Hong Kong. We were asked to create the identity for a Hong...
An exhaustive and extensive social media buzz report was developed, analysing the luxury car market in China and user sentiment which was then provided to Aston Martin for their strategic planning purposes.
Extensive interviews with users were performed to understand their thoughts on IT systems incorporated in vehicles, with thorough analysis conducted to provide meaningful results to base decisions off of.
An innovative game was created wherein car keys were used as game controllers which players used to control a virtual car, with this game being on display at 10 prestigious showrooms.
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