How does the strategy practice works within the constellation of Mojo's practices?
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Strategic Practice
The Strategy Practice at Asia Digital Mojo combines Business savvy and Design acumen. We focus on connecting the brand's long-term vision with product and service experience, busines goals and end-consumer goals. By considering the brand as seen by consumers at a functional, emotional and aspirational level, we create an overarching framework which then can drive business through marketing, and experience through design.
We formulate value propositions through empathy interviews with users and business stakeholders along with in-depth market research, all within our core experience design and marketing communicaitons practices.

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