Our Favourite Strategy Book "Blue Ocean Strategy"
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December 2, 2015
At Mojo we like strategy books that link with design, psychology and branding as well as focusing on disruptive innovation driven businesses. Blue Ocean Strategy ticks all the boxes by providing actionable customer-focused strategy advice that is useful to startups and large companies allke. We particularly appreciated the focus of unlocking value from different kinds of customer groups : exisisting, rejecting and ignorant.