Fashion consumers are looking for more than retail
Like this O2O in Fashion
April 1, 2016
O2O in Fashion
Today, fashion consumers are looking for more than retail, they want engaging experiences. Whether brands want more traffic in their online stores or walk-ins in their retail stores, they need to create wsuch experiences and communicate on social media to make an impact on customers. A notable example of this is the Topshop launch in China where the U.K. high street fashion brand partnered with luxury e-commerce site, ShangPin for a mobile-first – and industry-first – launch. Instead of opening a flagship brick-and-mortar store, pop-up stations around a mall were equipped with giant iPhones loaded with Topshop fashion looks styled by ShangPin. Visitors could access a mobile adventure by scanning QR codes, allowing them to share looks on social media and order items for delivery. Experience Design in practice.