Dennis speaks at the MSC MET Integrated Project Management class on “Demystifing UX”. Our Creative Director, spoke about his design philosophies developed and evolved from his early days at IDEO. Design is not purely an aesthetic activity, it is a way of thinking for entrepreneurs and creators to transform their businesses and projects from their cores to the exhibited user touch points. Its a sustainability talk – how can we make our brands memorable, dependable and “sticky”? If you are not afriad to keep prototyping, and testing, and refining… testing again (cudos to Elon Musk), then you are in the business to innovate. Cliche for a reason, but we all aspire to become more like Apple and SpaceX, don’t we?

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