Huawei_O2O Experiential Launch Event
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The Huawei HONOR team came to ADMOJO to design an Experiential O2O launch event that was held in London. Targeting the younger and energetic European market, ADMOJO created a unique Target Experience – “Experience HONOR from Extraordinary Stories of Extraordinary People”, delivered through O2O in pre-launch, main event, and post launch event. We proposed The Truman Brewery to be the venue, and designed an ambience – street culture in action, blast of live performances, experiential product activations, branded blue cocktail drinks, bespoke street food dishes, take-me-home giveaway items, live streaming from smart phones, interactive touchpoints and much more. Truly a fun, unconventional and memorable experiential event to grow awareness of one hottest brands in Europe.