Two members of our team attended the Design Ed Asia conference which was titled Spirit of Place and Design Education. They attended various papers by different speakers and witnessed their different perpectives of design. Topics discussed included the need for human centred design disciplines among design schools and Design Education to provide Social Constructivism. They also viewed a comparative analysis about Design context for educational comparision. The selection of Pune as a choice for education and startups was also discussed along with critique sessions by various facilitators. These key discussions were helpful for us to define the business of Edmojo.