The Huawei HONOR team came to ADMOJO to
design an Experiential O2O launch event that was
held in London. Targeting the younger and
energetic European market, ADMOJO created a
unique Target Experience – “Experience HONOR
from Extraordinary Stories of Extraordinary
People”, delivered through O2O in pre-launch,
main event, and post launch event. We proposed
The Truman Brewery to be the venue, and
designed an ambience – street culture in action,
blast of live performances, experiential product
activations, branded blue cocktail drinks, bespoke
street food dishes, take-me-home giveaway items,
live streaming from smart phones, interactive
touch points and much more. Truly a fun,
unconventional and memorable experiential event
to grow awareness of one hottest brands in
Europe.

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