MOJO was very honored to be invited by HKTDC to share digital insights and design trends with three other talented individuals in the creative industry. We can all agree that it is not quite about leveraging digital platforms anymore. It is now about being media natives and embracing the online space, while truly understanding your audience to their core to create meaningful experience, and keep them coming back for more. Consumers are becoming more and more sophisticated, with vast accessibility of information and options. This is the era to stay grounded, and design your services, products, campaigns and corporate operations to facilitate relevace for your users by becoming the users yourself.