Fogcity, a digital spin-off of Hong Kong and Tawian media giant Next Media, has launched LOOKA, a unique social media platform. The application, through already launched was not reaching the level fo usage expected. Fogcity approached Mojo to completely redesign the applicaiton experience to change the perception of the product, increasing rentention and virality. We conducted in-depth user research, then developed UX prototypes and GUI design. Moreover, we defined the product as a service touchpoint and offer the client a service strategic point of view. The product was relanched in October 2015