To promote Swedish Institute’s brand offering and also Sweden as a choice for education in the China market, ADMOJO experts conducted a China Deep-Dive workshop and a target user research on Swedish Institute’s websites and An intensive user research and trend analysis workshop was organized. The workshop gave an overview of the current digital trends, foreign brands in China especially in the education sector. This helped SI to better understand the China market. Moreover, Twelve 1-1 interviews and two focus groups were done among Chinese students and young educated professionals in Shanghai. The in-depth user study provided comprehensive insights on the user’s digital behavior, journey and also usability feedback on and
An overall insightful report on China trends and user behavior was created at the end of the project.