Huawei_O2O Experiential Launch Event

The Huawei HONOR team came to ADMOJO to design an Experiential O2O launch event that was held in London. Targeting the younger and energetic European market, ADMOJO created a unique Target Experience – “Experience HONOR from Extraordinary Stories of Extraordinary People”, delivered through O2O in pre-launch, main event, and post launch event. We proposed The Truman Brewery to be the venue, and designed an ambience – street culture in action, blast of live performances, experiential product activations, branded blue cocktail drinks, bespoke street food dishes, take-me-home giveaway items, live streaming from smart phones, interactive touchpoints and much more. Truly a fun, unconventional and memorable experiential event to grow awareness of one hottest brands in Europe.