What is the perfect O2O retail experience for high technology products? Chinese manufacturer Transsion asked us to design the first flagship store of its popular Inifinix brand – to be located in Africa’s second largest luxury retail location in Casablanca, Morocco. Our team from Hong Kong and France engaged in a full user-centered design process and created both interior, online and service journies for the client. Our concept was cited as being the most comprehensively researched and articulated proposal. We proposed a fully integrated shopper analytics and programmatic online marketing campaign combined with a zoned retail space focusing on brand engagement.