MBA Programme “Digital Marketing Psychology” for Globis University in Tokyo
The MOJO Academy team lead by Dr David Williams has completed its first MBA programme “Digital Marketing Psychology” for Globis University in Tokyo. The importance of psychology in the development of effective marketing has long been expressed in marketing models, methods and practice. However, it is only in recent years that the development of cost-effective brain science and technology has begun to inform and influence marketing theories. The emergence of neuropsychology has coincided with the mobile Internet revolution that has suddenly made available a wealth of automatically collected behavioral data, along with explicitly entered personal data. This growth of data, technology and marketing science has led to a deep understanding and application of human experience, decision-making, memory and social motivations in marketing planning, design and execution.
Following up on the success of the previous year, GDMA was invited back in 2019 to undertake GDMA Digital Marketing Psychology Course under the Globis Technovate Discipline. GDMA is proud to be associate with Globis University and continue on its endeavor to train the future minds.
ClientMBA Programme "Digital Marketing Psychology", Globis University in TokyoServicesEducation, Mentoring, Digital Marketing PsychologyYear2018, 2019Linkwww.globis.ac.jp