Does retail branding excite you? Do you want to know want to know what goes on in the minds of the customers when they decide to buy a product? Then we suggest you get your hands on “1 to 1: The Essence of Retail Branding and Design”, a book by Michael van Tongeren. The book has a lot to share about history of retail branding and the psychology behind the buying process in terms of retail, and will answer all your questions in the concerned space. Best part is, it integrates both online and offline retail experiences.

retail reading