ADMOJO was invited by the global pharmaceutical enterprise Astra Zenaca as a professional consultant to help the build their User Experience Competency Centre in China. ADMOJO is responsible for the creation of the first ever UX support team for Astra Zeneca in China. The hands-on work done by ADMOJO for this project includes UX expert review, UI&GUI design, User Research for pharmaceutical products (college-facing and patient-facing) along with UCD training. Our deep involvement with the company has led to growing awareness of user experience centered culture within the company.